Learn to coach the 3 Brains of your client
This 15-hour self-paced training teaches you to recognise which brain is tlaking, which brain is leading, and which brain keeps your client stuck
€ 298 launch price for the first three months only. Self-paced. Lifetime access.
ICF aproved for 15 CCEUS, 12 CC, and 3 RD upon completion
15 hours Self Paced training designed to make you thrive
Videos, readers, reflection, exercises and action
Taught by Christoffel Sneijders, ICF Master Certified Coach (MCC, roughly the top 3% globally), with 33 years of clinical and coaching practice behind the framework.
Grounded in a dataset of more than 5.218 professional decision-makers, across 42 countries and 15 languages.
The Patterns
Can you recognise your client in any of these?
These are not personality traits, they are biological protection strategies, hired years ago by your 3 Brains to keep you safe, and still on the payroll long after the danger they were guarding you from has passed.
Head Brain patterns
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Overthinking every decision until the moment has passed
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Perfectionism that never quite lets the thing be finished
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Rebuilding the slide, the sentence, the plan, for the seventh time
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Waking at three in the morning with the loop already running
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Second-guessing after the decision has been made
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Feeling like an impostor despite the evidence
Heart Brain patterns
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Saying yes when you meant no, then feeling bad about yourself
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Caring more than has been asked, and calling it help
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Reading the room and shrinking your voice to fit in
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Apologising for things that were not your fault
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Managing the atmosphere so nobody gets upset
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Feeling responsible for other people's emotions
Gut Brain patterns
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Prioritising short-term wins over the long-term vision
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Acting before proper thought-through
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Unable to have deep relationships
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A need to control instead of trust
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Unhealthy going on, achieving over health
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Breaking rules if you don't agree with the general rules.
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Putting on a mask to disguise your pitfalls or weaknesses
All of these patterns you have just read can, in my experience, become past tense the moment you start coaching their 3 Brains.
For many of us, and I was one of those, the way we have been trying to change has been a little like pushing a stone up a hill, on our own, in a direction the stone was not particularly interested in going, which is why every technique, every course, every fresh start has left us more tired than the last. I finished many programmes before they ended as a result of this feeling.
What happens when their Head, their Heart, and their Gut finally agree is almost the opposite, and it is closer to that same stone rolling by itself, down the hill, in the direction you actually want it to go, without you having to push it at all.
The Uncomfortable Truth
We have been lied to about how change works, not intentionally, but so consistently that most of us have stopped noticing.
Most experts repeat what they were taught, which is that if you fix your mindset, use more discipline, think positively, build better habits, and repeat the affirmations often enough, everything else will fall into place; it sounds inspiring, it feels logical, and for roughly 8% of us, it actually works.
Strava, tracking millions of resolutions across its health platform, has a name for the day the rest of us give up on the plan, and calls it: Quitters Day, usually the second week of January, year after year, on schedule.
For the other 92%, the promise fails, and something quieter is left behind, which is a belief that something must be wrong with us, that we did not want it enough, that we lack the discipline other people seem to have, and that is the real cost of the mindset story, which is not the failed goal itself, but the self-blame that quietly follows it.
Repetition is designed for toddlers not for us.
A baby who learns to walk falls down 1,000 times before succeeding in standing; repetition is designed for them
Would we do 1,000 attempts to learn and master something?
Our adult mind keeps score, and after enough failed attempts, it starts asking, "Why am I still doing this? and "maybe I’m simply not good at it."
But we need that number for muscle memory; hence,
we have to bypass our beautiful mind and use our biology, as our biology likes to succeed
The Biology Underneath
In my experience, most personal development programmes work on 1 Brain, and we have 3.
You overthink because your Head has been doing the whole job on its own,
You say yes when you meant no because your Heart has been trying to keep you connected and appreciated, and
you push through when your body has already asked you to stop because your Gut has been standing on a ledge that nobody has helped it step off.
3 wisdom centres, 3 different jobs, 3 different directions, and it is why nothing that only spoke to one of them has ever quite held, and why the work is to meet them, one at a time.
Head Brain
86 billion neurons,
Neuroscience
Your strategic advisor, holding logic, strategy, prediction, and cause and effect, and the only one of the three with a full concept of past, present, and future.
Protects against being wrong and reaches for certainty before it acts.
Heart Brain
40,000 neurons · Armour, Oxford 1994
Your compass, holding connection, values, courage, and belonging, and the place where burnout is quietly stored, and where courage tends to come from.
Protects against rejection and reaches for connection before it acts.
Gut Brain
500 million neurons · Gershon, HarperCollins 1998
Your engine, holding instinct, drive, survival, and action, and the place where trauma is stored, and where instinct lives, in the present tense only.
Protects against losing, and reaches for the win before it acts.
Only the Head has a full concept of time, which is why knowing what to do, cognitively, has never quite been enough to shift what your body has already decided, because your Head can rehearse the plan, while your Heart and your Gut are still living inside a moment they never quite left.
Inside the Training, the program for your Succes
Seven modules, one bonus library, and a written Portrait of you at the end.
A self-paced journey through the framework, three diagnostic profiles, and a daily practice you can keep past the certificate. Around ten to eleven hours of engaged learning, on your own timing, with lifetime access to come back to whenever you need to.
7
core modules plus a Bonus library, built so the change is still there in a year
26
26 Readers and worksheets, roughly 36,000 words, a reference you can come back to for years, and 26 exercises that assist you in achieving 3 Brains Coaching
15
hours of engaged learning how to coach your client on their 3 Brains
3
personal profiles, Dominance, Protectors and Communication Style, so you know exactly where your client and you are starting from
32
videos and audios, incl. 4 bonus audios, so you can see it done before you do it
1
personal 3 Brains contract for the future, plus a Daily Realignment Ritual you keep after the course
Step 01: Coaching within the ethical frame of the 3 Brains and 3 Brains dominance: know where your client is and you are working from
If you do not know your starting point, you can fly in exactly the right direction for thirty minutes and land back where you began, which is what many of us have been doing for years, because we assume we already know how we operate. Research keeps showing that we over- and underestimate ourselves, and in thirty-three years of training rooms nobody has ever raised a hand when I asked who the toxic manager was, although a quarter of us are working for one. So this module gives you your position first, in your own Dominance profile, before anything else is asked of you.
What Changes For You
Knowing your 3 Brains Dominance gives you the starting point for whatever you want to achieve, and you can finally name what has been running the pattern and see why every discipline stack you tried before quietly collapsed. The self-blame ends here.
Step 2: Coaching using the science of the 3 Brains
We have all met the person who cannot stop thinking it through, the person who says yes when they meant no and resents it by Thursday, and the person who pushes through long after the body has asked them to stop, and most of us have been at least one of those this week. This module gives each of those behaviours back to the Brain that produces it, with its own responsibility, its own strength, and its own honest blind spot. Your Head Brain protects you from being wrong. Your Heart Brain protects you from rejection. Your Gut Brain protects you from losing.
What Changes For You
Knowing the job description of each Brain means you stop taking your own patterns personally. What used to look like a character flaw becomes biology you can read, in yourself and in the people around you, and disagreements at home and at work start to make sense.
Step 3: Coaching on the beliefs and Protectors that hold a client in place
We have all been told that change is hard, and I dare to suggest you have known what you should do for years, which is exactly the problem, because knowing was never the thing that was missing. Identical twins carry the same DNA and do not live the same life, so your building blocks are not your sentence, and change is available. What has been holding it are the Protectors, the coping strategies your 3 Brains hired years ago when they genuinely worked, and kept on the payroll long after the danger passed. Here you meet all twelve, find the two or three running yours, and see why repetition has never moved them.
What Changes For You
Knowing which Protectors are yours turns them from the thing that blocks you into the thing that works for you. You know the two or three that have been running your life, what each one is trying to keep you safe from, and why fighting them never worked. Now you can lead them instead.
Step 4: Coaching on how each Brain decides differently
Reading about your 3 Brains is one thing, and hearing them disagree inside a decision that actually matters to you is another, which is why this is the longest and most practical step in the course. You use a small stimulus, your own name, and then a real objective you are sitting with right now, and you listen to what your Head says, what your Heart says, and what your Gut says, separately, before they get the chance to negotiate with each other. Then you take it into your week, one decision a day for seven days, until the pattern you have been repeating without noticing becomes visible on paper.
What Changes For You
Listening to all three means you can decide once and stay decided. You make decisions from your whole self and stop second-guessing them at three in the morning, and what used to feel like internal conflict starts to feel like coordination.
Step 5: Coaching in the language of the 3 Brains
Most of the conversations that go wrong at home and at work are not disagreements about the content, they are two people speaking from different Brains, each waiting for the other to start making sense. Once you can hear which Brain is talking, the conversation stops being a contest. You get the words each Brain actually responds to, you take a real conversation of your own and rewrite it to find where you lost the person, and then you run it live for seven days, one conversation a day, until you can hear it while it is happening rather than afterwards in the car.
What Changes For You
Speaking the 3 Brains language means you can be heard, without softening yourself into invisibility, and without hardening yourself into distance. Your team, your partner, and your inner voice all get the version of you that lands.
Step 6: Coaching from the CCT states the coaching state
There are three states you move through, and most of us have been living in the middle one without a name for it. Coherent, where your Head, Heart and Gut are in Curiosity, Compassion and Trust. Closed, where one Brain has contracted and shut the door. And Suppressed, the calm, articulate, high-functioning state where one Brain has been overridden for so long that it stopped speaking, which is where most capable and successful people actually live. This step gives you the CCT State as somewhere you can return to on purpose, and a short daily practice, signed as a contract with yourself, so it stays available on the days you need it most.
What Changes For You
The CCT State gives you a five-minute daily practice that returns you to calm, clarity and confidence in the moments where they used to leave you. The internal tug-of-war stops before it starts
Step 7: Coaching on the beliefs that limit change and your personal 3 Brains contract for the future.
Everything up to here has been producing evidence: your Dominance profile, the Protectors that showed up, the communication style you recognised, the pattern sitting in your seven-day logs. Before it all converges, you go one level underneath, to the belief itself, and put it against three honest questions, whether you believe you are capable of it, whether you believe it is possible, and whether you believe you deserve it, because it is almost always one of those three that has been quietly holding the line. Then a guided visualisation brings you back into the CCT State, and you write your Portrait in four layers, including the one that matters most, which is what runs you under pressure. It is short. You write it yourself. And it is what you pull out eighteen months from now when the old pattern returns wearing a new outfit, so you recognise it in the first minute instead of the third month.
What Changes For You
Your contract gives you a one-page map of who you are through the 3 Brains lens, to keep with you. When the pressure rises and the old pattern tries to return, you know exactly what is happening, and exactly what to do next.
The Bonus library, to experience and embed more
Three guided audios from thirty years of clinical practice, opened to you when you finish, because sitting in a filing cabinet they help nobody. A short Head, Heart and Gut relaxation for the mornings when the daily ritual is not quite enough. A clinical hypnotherapy session for releasing the thoughts that keep circling. And a deep healing session for connecting with yourself, on the days that ask for it. Roughly one hundred minutes of the kind of guided work that normally happens inside a private session, yours to come back to whenever your system needs it.
Why this is Here
These audio files normally live in private sessions that run into the hundreds of euros each. Included because the Daily Realignment Ritual works better when it has this to fall back on, and because thirty years of practice sitting in a filing cabinet helps nobody.
What People Say Afterwards
Three people, three different reasons for coming to it.
Not what the framework promises, but what it actually did for them, in their own words.
I have a much higher awareness of myself now. How I am making decisions, whether my Brains are aligned, whether they are not. It was eye-opening to get back to my limitations and then get the awareness of what was going on.
I think this will be highly beneficial for my continuous career, and to better understand my clients, my business partners, my friends, my family. I can only highly recommend it.
Tatiana
Recruitment professional, newly certified coach
What the 3 Brains training helped me with was integration. It gave me a language, and a way of articulating and checking in, and connecting really with myself.
There is a disconnect for people who have been through things, or are struggling with issues. They are trying to work it out intellectually, but it can actually be trapped in the body. Bessel van der Kolk articulates it beautifully in The Body Keeps the Score, and Christoffel's training took that book to another level, because you can actually start to talk to those different Brains, and start to shift some things.
Katrina
Coach, performance anxiety in actors and corporate settings
One of the best experiences of my life. Really intense many times, and really powerful. I am feeling so much more confident now. I feel that I can move mountains.
And that is also because of Christoffel. The way he connects to you, the way he really understands what you are after, and what you want. He is just amazing.
Pedro
Coaching client
Why This One
Six honest reasons this training may work when the others did not.
Not what makes it different in the abstract. Why it might be the one that finally works, when the others didn't quite hold.
Taught by an ICF Master Certified Coach.
MCC is roughly the top 3% of certified coaches globally. Christoffel carries 33 years of clinical and coaching practice behind the framework, alongside the clinical hypnotherapy, psychotherapy, NLP and somatic work he learned in Australia. Not a wellness influencer with a webcam.
Personalised through the diagnostic arc.
Three profile assessments produce a Portrait unique to you: your Dominance profile, your active Protectors, and your communication style. Not generic content pushed at everyone, but your own map, drawn from your own signals.
Protectors as allies, not enemies.
Where Positive Intelligence teaches you to quiet your Saboteurs, 3 Brains Intelligence teaches you to lead your Protectors. Same underlying observation, opposite methodology. That reframe is where the shift tends to happen, for people who have tried the combat approach and found it did not last.
Grounded in a real dataset of real professionals.
The 3 Brains Dominance framework has been completed by more than 5,200 professional decision-makers across 42 countries and 15 languages. Peer-reviewed neuroscience underneath, with specific citations for the Heart Brain (Armour, Oxford 1994) and the Gut Brain (Gershon, HarperCollins 1998). Not a wellness trend. A documented pattern in how leaders actually operate.
Biology, not mindset.
Most personal development lives in the Head Brain, because it is the one you can hear thinking. 3BI works with all three neural centres, because the pattern actually lives across all three. Change that only addresses your Head has never been enough to shift what your Heart and your Gut have already decided.
The same framework as the ICF Coach Certification.
You are buying the entry point into a serious body of work, not a standalone taster. The Certification version, which carries 40 ICF Continuing Coach Education hours and is taught face-to-face over eight days, exists for coaches who need those hours. This version teaches the framework for your own life.
One discrimination worth taking with you
Most people soothe the discomfort. Great leaders solve the topic underneath.
Soothing the discomfort means reaching for whatever action is available, and letting the action regulate your nervous system, so the action soothes, and the topic underneath remains unsolved, and the cost is paid later, usually in a form you did not expect.
Solving the topic underneath means staying with the discomfort long enough to hear what it is signalling. Your Head, your Heart, and your Gut are each saying something specific about the situation you are in. When you can read all three, the topic becomes clear, and you can act on what the situation actually requires. The discomfort is allowed to be what it is, for as long as the situation requires it.
Every technique you have bought so far, every course, every book, every retreat, is a candidate for both. Some of them helped you solve the topic underneath. Others helped you soothe the discomfort, and you called it progress. Learning to tell the difference, in yourself, in real time, is what the framework in this training points at.
About Christoffel Sneijders
Engineer by training, then seven years in sales, then ten years as a partner at Krauthammer International. Then a burnout that stopped everything, and eventually rebuilt everything. Seven years in Australia in clinical hypnotherapy, psychotherapy, NLP, and somatic work. Back to Europe, and now Madrid, where the 3 Brains Intelligence Academy has trained more than 13,000 people across 42 countries.
Author of four books, including 3 Brains Intelligence, Forget Mindset, Break Free to Thrive. Visiting Professor at IE Business School Madrid and Georgetown University Qatar. Everything in this training has come out of real rooms with real people, not out of a whiteboard.
A short note, if you happen to be a coach or practitioner.
This training is written for your own transformation, not for your client work. Many coaches, therapists, HSP specialists and HR practitioners take it for exactly that reason, and then find themselves quietly reading their clients through the same lens. That's fine. If you need ICF Continuing Coach Education hours for your credential, this version does not carry them.
For the ICF-approved version, with 40 CCE hours and the face-to-face Certification, see the 3 Brains Coach Certification instead.
Start thriving now.
normally €398 now €298
Less than one hour of one-on-one coaching for a training you keep for life"
Seven steps and the Bonus practice library, about 12 hours of engaged learning, 32 videos and audios, 26 readers and worksheets you keep, 26 exercises, reflections and seven-day practice logs that take the work into your real week, three personal profiles, your own 3 Brains contract for the future, a Daily Realignment Ritual that outlives the course, a Certificate of Completion, and lifetime access to come back whenever the pattern does.
7+1
Modules + Bonus
26
Exercises
3
Diagnostics
∞
Lifetime access
Secure checkout via LearnWorlds, instant access on payment, and a Certificate of Completion on finishing.
If you have completed the first module in full, and the training is not for you, write to me and I refund you in full, no questions asked. The first module is where you will know. If the framework has not begun to make sense of what has been running you by the end of it, there is no reason for you to keep paying for it.
Questions worth asking
What people ask before they enrol.
The pattern is not who you are, it is what has been running you, and reading it is where the change begins.
Read what has been running you, meet the Protectors that have been carrying you, and lead them as allies rather than fight them as enemies, so your 3 Brains can do what they were built to do, together, and, for the first time in years, in the same direction.
Launch price for the first three months only.